Reflexion Projects

Much of my time as a founder was project management- coordinating a team effort to bring together a masterpiece. But I wasn't afraid to get my hands dirty, and here are a few projects worth highlighting from my time as CMO. 

 

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The Reflexion Newsletter: Neuro Training Unlocked

 

Reflexion focused on neuro training in sports, but not all athletes recognize the potential brain training holds for improving their performance. In order to better educate a developing market, I launched an educational newsletter to explain neuro training and highlight trends in the world of sports vision. Read the launch announcement here!

 

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Holiday Sale Ad

 

We weren't afraid to have a little fun when coming up with creative advertisements to improve our social media ads. This ad always made my list of favorites. 

I also need to shoutout Reflexion's Creative Content Director, Nick Pappas, for the excellent filming and editing. You can follow him on instagram @nick.pappas_

 

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How-To Training Videos

 

Educating users on how to use our product was crucial. Beyond working hard to make the user experience of our app and hardware intuitively simple, we had the additional task of coaching users on the best practices for neuro training. Video content was one our most effective ways of communicating, and check out "How-To" series on Youtube!